Samuli Jeskanen

Hello! I’m Samuli Jeskanen.
I’ve built businesses before, made plenty of mistakes, and now I’m building something smaller and more sustainable. Something that fits better with my hectic family life.

I used to run a handmade product business with two friends. We grew it to around 1 million in yearly revenue and at our best had 15 people on the team. Over 8 years, we made over 6 million in sales. But it didn’t last. COVID came and after 2 years of struggling we went bankrupt in 2022.

Luckily, I also joined another company in 2017 as a marketer and mentor. I helped scale their digital product business past a million in yearly revenue, mostly with paid FB ads. But eventually that business wore us down and we sold it at the end of 2024.

I realized both businesses reached similar yearly sales, but the digital product business only had 3 people. The profit margins were huge compared to the physical product business.

Over the years, I’ve spent over €2 million on paid advertising across both businesses, learning what works and what doesn’t when scaling with paid traffic.

But I learned something important. Both businesses struggled with organic content because nobody wanted to get on camera. We all had the usual fears about making videos consistently. Looking back, that was a huge mistake. Organic content lets you test ideas and build an audience without spending a cent on ads first.

Now I’m working solo, building my personal brand while balancing family life, raising a young kid and preparing for another.

I focus on creating helpful organic video content and simple automation systems. Through my online courses I share the practical lessons I’ve learned from years of building and selling online, from creating videos to growing a personal brand. I keep learning as I go and documenting the journey.